When Should Marketing Hand Leads Off to Sales?
by Carol Yachanin on Thu, Jan 23, 2020 @ 09:00
You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content th …
The Importance of Online Branding: Why It Matters
by Carol Yachanin on Thu, Nov 21, 2019 @ 10:49
Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.
3 Benefits of a Marketing Automation System and What It Means to You
by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10
Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to co …