The Top 5 Technology Tools We Love
by Ashley Wilkinson on Tue, Nov 15, 2016 @ 07:24
Ever wonder how SyncShow employees stay on task to meet all of the deadlines that are important for your business? Here are the top five tools we use to stay productive and on top of it all.
We Manufacture CLE: B'laster Corporation
by Ashley Wilkinson on Thu, Nov 10, 2016 @ 07:17
B’laster Corporation manufactures some of the highest-quality cleaners and lubricants on the market, and you can find them at many major retailers. Chances are, you’ve used one of their products (SyncShow team members use PB B’laster Penetrant to free up rusted or corroded car parts). …
Why You're no Longer a B2B Company
by Ashley Wilkinson on Wed, Jun 01, 2016 @ 01:47
The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 e …
Industrial Marketing Goals [Infographic]
by Ashley Wilkinson on Thu, Feb 18, 2016 @ 08:26
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually nee …
How to Create A Perfect Landing Page
by Ashley Wilkinson on Thu, Aug 13, 2015 @ 04:01
Landing pages are one of the most important aspects of lead generation, however most companies don’t use them to their full potential -- or at all. It’s common to give more attention to the company website. A landing page is critical for your website because it allows for a targeted p …
3 Content Marketing Mistakes Manufacturers Make
by Ashley Wilkinson on Tue, Jun 23, 2015 @ 10:00
Manufacturing marketing shifted gears in a big way this year, turning its attention towards sales as a primary goal for content marketing. In many cases, there’s a disconnect between what they are doing and what is actually proven to work. Marketing can help you prevail against compet …
Why Marketers Should Care About Mobile
by Ashley Wilkinson on Thu, Apr 23, 2015 @ 03:07
Years ago, when smart phones were a thing of the future, marketers did not have to worry about mobile marketing. In 2005, the web became a marketer’s dream come true - an interactive, one-to-one heaven, linking shoppers and company’s products through the 24-7 electronic world. Over th …