SyncShow B2B Marketing Blog

How Lead Nurturing Can Reignite Your Sales Pipeline

Oftentimes, the biggest concern I hear from prospects who work in marketing and sales is around filling their pipeline with qualified leads. Generating a new list of qualified leads for marketing to handoff successfully to sales is one of the most heroic and successful feelings that a …

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When Should Marketing Hand Leads Off to Sales?

You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content th …

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HubSpot Lead Nurturing Tactics to Get More Sales Opportunities

Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content. There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when …

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3 B2B Investments Companies Should Make in 2020

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

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5 Lead Nurturing Tactics That Work

Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts? This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t: Built enough trust Effectively told the orga …

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Personalization: The Essential Piece to Your Lead Nurturing Strategy

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In today’s digital world, personalization has become a priority for nearly all businesses. People now expect a level of relevance that goes beyond just general interests when they interact with a brand.

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