The first step to getting new business through digital marketing is simple—get noticed. One of the best ways to get noticed online by your target market is through a solid SEO marketing plan. The three SEO marketing strategies outlined in this article will ensure you are attracting your ideal customer, saving time and money when creating content for SEO and generating buzz and boosting brand awareness outside of your company’s website.
An SEO keyword is a word or phrase that someone types into a search engine, like Google, when they are searching for an answer to their problems. Every business should have a priority keyword list that lists all of the keywords that they want their website to show up for.
For example, since SyncShow is a B2B marketing agency, one of our target keywords is “B2B marketing agency.” If someone is typing that phrase into Google, we know they are someone we would be interested in talking to.
The priority keyword list is the foundation of an SEO marketing strategy for generating new business. According to a study from Forrester, 60% of buyers would rather not communicate with sales reps as their primary information source, and 68% of B2B customers prefer to research independently online. This means that people are Googling, finding their answers and making decisions strictly based on the content they find. Know what your prospects are searching for so you can ensure your content shows up for their search and you are the one leading their purchasing decisions.
In order to start creating a priority keyword list, put yourself in your ideal customer’s shoes. Imagine what they would type into Google to solve their problem. Take it a step further by using SEO keyword research tools (like SEMrush or Moz) to determine what keywords your competitors are ranking for and what keywords are driving the most traffic to their sites. Examine their content and see how you can tweak your own to compete with them for the top spots on Google.
Once you have a priority keyword list, audit which priority keywords you are already ranking well for and determine which ones you need to work on. A great place to start when trying to rank for keywords is by creating content centered around them. The next point lays out an easy way to start creating SEO content.
Once you have your priority keyword list, the next step is to start ensuring the content on your website is optimized for these keywords. However, why reinvent the wheel if you do not have to? Before investing time and money writing new content, take a look at your existing website content and determine if any of it can be repurposed or slightly tweaked to rank for your priority keywords.
For instance, if I have a blog post titled “3 Marketing Strategies Every B2B Business Should Try” and I want to start ranking for the keyword “inbound marketing strategies,” I may update this blog post to be “3 Inbound Marketing Strategies Every B2B Business Should Try.”
However, just updating the title is not enough for Google to rank you on page one for this search term. Here is a quick checklist to use when updating older content:
Backlinks are links from other websites back to your website. Think about the biggest publication in your industry. How cool would it be if they posted an article and referenced your website or blog in it? Google thinks so too.
Backlinks are a helpful SEO marketing strategy for generating new business in two ways:
Sometimes digital marketers spend too much time with their heads down on the computer and not enough time out in the world making connections. Backlinking is all about those connections. Here are a few ideas of places to get started generating backlinks:
Ultimately, the best way to ensure your website is generating new business is through a solid SEO marketing strategy. If your site is ranking on the first page of Google for your target keywords, you are sure to generate more website traffic which, in turn, will generate more leads for your business.